PTA-BS-F_000

PTA - Business Strategies - Familiarisation

Level:

Familiarisation

Duration:

3 h

Pre-requisite:

English language

Who should attend:

Managers, Marketing & Sales Staff, Business Development Staff

Objective

Facing International Aviation & Aerospace Companies (big, medium or small) means to have knowledge mainly about western business culture. A different approach is indeed required. This plays a fundamental role especially for those companies coming from Asian markets or with limited experience in the international aviation market. Selling products and services into this market place requires a specialized skill set and attention to industry needs.

  • Give a first but significant knowledge about aviation marketing strategies
  • Give a basic but significant knowledge about marketing & sales material to be prepared for effective business meetings
  • Give a basic but significant knowledge about an effective and suitable digital promotion of your products and service

Main content

  • Aviation marketing strategies: how to identify the potential customers, how to get the contact informations, how to establish a first and suitable communication channel.
  • Marketing & sales material:how to prepare effective meetings, how to prepare presentations for meetings (general and according to your target customers), how to conduct the meetings, how to follow-up the meetings.
  • Digital promotion: overview of main digital promotion channels (website, social media, direct marketing, etc), digital promotion positioning (SEO, SEM and ADS), company digital promotion strategy definition.

Lecturer

Mr. Federico Nafi
Managment Degree, with 10 years experience into Aviation & Aerospace International field. During his working experience he has been technical writer, project and program manager, technical office responsible in China for Italian companies. He spent more than 3 years working in China for International Aviation projects and more than 4 years developing business and marketing startegies for Italian companies developing Asian Aviation & Aerospace market.
He is currently business developer and digital marketing & sales responsible for some Italian companies and Secretary General of Italian Aerospace Network.

He has a good and deep knowledge of Asian cultures.

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