PTA – Business Strategies – Executive




3 h


English language

Who should attend:

Managers, Marketing & Sales Staff, Business Development Staff


Facing International Aviation & Aerospace Companies (big, medium or small) means to have knowledge mainly about western business culture. A different approach is indeed required. This plays a fundamental role especially for those companies coming from Asian markets or with limited experience in the international aviation market. Selling products and services into this market place requires a specialized skill set and attention to industry needs.

  • Give good knowledge about social media metrics to better define your social media marketing strategy
  • Give good knowledge about market identification to improve your communication strategy and sales
  • Give a basic but significant knowledge about Google Ads for aviation

Main content

  • How to measure ROI of social media marketing activities. Social analytics, what is it and what is its function (Facebook, Twitter and Instagram)
  • Business development and market research to target opportunities; planning processes, SWOT analysis, market research methods, segmentation and targeting
  • Customer focus strategy
  • Promote your Company, products and services: run effective Ads on Google


Mr. Federico Nafi
Managment Degree, with 10 years experience in Aviation & Aerospace International field. During his working experience, he has been technical writer, project and program manager, technical office responsible in China for Italian companies. He spent more than 3 years working in China for International Aviation projects and more than 4 years developing business and marketing strategies for Italian companies developing Asian Aviation & Aerospace market.
He is currently business developer and digital marketing & sales responsible for some Italian companies and Secretary General of Italian Aerospace Network.

He has a good and deep knowledge of Asian cultures.