PTA-BS-F_000

PTA - Business Strategies - Advanced

Level:

Advanced

Duration:

3 h

Pre-requisite:

English language

Who should attend:

Managers, Marketing & Sales Staff, Business Development Staff

Objective

Facing International Aviation & Aerospace Companies (big, medium or small) means to have knowledge mainly about western business culture. A different approach is indeed required. This plays a fundamental role especially for those companies coming from Asian markets or with limited experience in the international aviation market. Selling products and services into this market place requires a specialized skill set and attention to industry needs.

  • Give a significant knowledge about integrated digital marketing for aviation
  • Give a basic but significant knowledge about business development activities into the aviation market
  • Give a basic but significant knowledge about social media marketing activities

Main content

  • Integrated digital marketing for aviation: strategies, tools to create an effective online presence
  • Business development: how to approach the market starting from your Company strengths and weaknesses
  • Social media marketing strategies: definition of a strategic social media marketing plan in the aviation field

Lecturer

Mr. Federico Nafi
Managment Degree, with 10 years experience in Aviation & Aerospace International field. During his working experience, he has been technical writer, project and program manager, technical office responsible in China for Italian companies. He spent more than 3 years working in China for International Aviation projects and more than 4 years developing business and marketing strategies for Italian companies developing Asian Aviation & Aerospace market.
He is currently business developer and digital marketing & sales responsible for some Italian companies and Secretary General of Italian Aerospace Network.

He has a good and deep knowledge of Asian cultures.

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